Music icon and television and film star Snoop Dogg is now part of Neko Sparks’ bid to purchase the Ottawa Senators, per @TheAthletic. The iconic artist joins a list of some big names — rumored to already include Dwayne “The Rock” Johnson — all part of a consortium planning on making an aggressive bid to buy the NHL team. The bid will likely have to be in the neighborhood of $1 billion as recent reports suggest The Remington Group, which includes Hollywood A-Lister Ryan Reynolds, is among the favorites to acquire the team.
This wouldn’t be the first time he’s done so in the NHL, having been in the booth with the Los Angeles Kings and he’s been seen in marketing for other previous NHL initiatives.
A legend in the music industry, this is certainly not the first time Snoop has been involved in projects outside his typical music lane. He’s often seen on television and co-hosting events, he was a guest host a few weeks ago at WrestleMania 39 with WWE and he is widely known as a savvy entrepreneur who sees a good opportunity and goes for it. Snoop performed at the halftime show of Super Bowl LVI at SoFi Stadium in Los Angeles in 2022, he owns or has co-founded a number of businesses and he seems to be everywhere and with his hands in almost everything. Considered a smart investor and savvy entrepreneur, Snoop is the driving force behind Case Verde Capital, one of the first cannabis-focused investment firms in the world and he recently purchased the Death Row Records brand.
It is not clear how much of a stake he has in the group or how much he intends to contribute toward the pending bid, but the consortium includes more than a dozen investors. That said, the Sparks Group is considered to be a serious player here and Neko Sparks has previous ties to the Senators organization.
Snoop has a prominent social media following with more than 100 million combined followers on Instagram (80.1 million) and Twitter (20.9 million).
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